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6. The launch-week marketing schedule

What to post and send on each day, with caption and email templates.

Launch week is about concentrating attention. Buyers and agents see the listing in a burst, and you want the first 72 hours to produce showings.

The schedule

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Listing Launch Playbook

The step-by-step system for launching a listing: shot lists, staging decisions by price point, disclosure wording, listing copy templates, a launch-week schedule and outreach scripts. Included free with every pack of 40 photos or more.

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