Modern Neutral

The safe, bright default that almost every buyer likes.

Warm white and greige, a linen sofa, a jute rug, light wood, one black accent. It photographs bright, feels clean and lets buyers picture their own things in the room.

Best for

Broadest appeal. When you are not sure, start here.

Suits

Suburban single-family, townhomes, move-up homes, most starter homes.

Palette

Warm whiteGreigeLight oakSoft black

Typical pieces

• Slipcover-style linen sofa
• Jute or wool flatweave rug
• Round wood coffee table
• Matte black floor lamp
• Framed abstract art
• One large green plant

Popular with: real estate agents, home sellers, short-term rental hosts, investors & builders, photographers.