Guides
Free guides for better listings
Practical, honest advice on photos, staging, disclosure and marketing, written for agents, sellers and hosts.
The room-by-room listing photo checklist
Exactly which photos to take in every room, in what order, so the listing tells a complete story.
Read →Photos · 6 min readHow to photograph a room so virtual staging looks real
Camera height, angle, light and framing choices that make staged photos believable.
Read →Compliance · 6 min readVirtual staging disclosure: what to label and how
Why staged photos must be labeled, what good disclosure looks like and where to check your local rules.
Read →Staging · 5 min readWhich rooms to stage first when you have a limited budget
A simple order of priority so your best-value photos get staged first.
Read →Staging · 6 min readHow to choose a staging style for your likely buyer
Match the style to the buyer and price band, not your own taste.
Read →Staging · 6 min readVirtual vs. physical staging: cost, speed and when to use each
A fair comparison, including where physical staging still wins.
Read →Marketing · 6 min readHow to write a listing description that works with your photos
A simple structure for descriptions that turn photo clicks into showings.
Read →Staging · 5 min readVacant vs. occupied listings: what to do with the photos
Different starting points call for different tools: stage, restyle or declutter.
Read →Marketing · 6 min readStaging photos for short-term rentals: what works and what to avoid
How hosts can use virtual staging for planning and pre-launch marketing without misleading guests.
Read →Photos · 5 min readTwilight (day-to-dusk) photos: why they work and how to get one
What a twilight photo is, when it is worth it and how to capture the best source image.
Read →Photos · 5 min readThe declutter checklist to run before every photo shoot
A five-minute-per-room checklist you can hand to sellers.
Read →Staging · 5 min readEight virtual staging mistakes that make listings look fake
The mistakes that undermine buyer trust, and how to avoid them.
Read →Free checklist
Get the listing photo checklist by email
A room-by-room shot list you can keep on your phone, plus occasional tips on staging and listing marketing.
Stage your first photo free
One sample, no card. See it on your own listing in a couple of minutes.