Playbook
The Listing Launch Playbook
The step-by-step system for the first ten days a property is on the market: what to shoot, what to stage, what to say and what to send.
Listing Launch Playbook: $29
Included free with the Agent, Team and Brokerage packs. Chapter 1 is free to read.
- 1. The Listing Launch system in one pageThe whole process, from listing appointment to first open house, with a timeline.Read →
- 2. Shot lists by property typeWhat to shoot for a starter home, a family home, a condo, a luxury listing and a vacant property.Locked
- 3. Staging decisions by price point and buyerWhich style, which rooms and how many photos to stage at each price level.Locked
- 4. Disclosure and compliance templatesWording for captions, descriptions and seller agreements. Adapt them to your MLS and local rules.Locked
- 5. Listing copy templatesFill-in descriptions for five common property types, plus headline and opening-line formulas.Locked
- 6. The launch-week marketing scheduleWhat to post and send on each day, with caption and email templates.Locked
- 7. Using staging to win listingsScripts and a presentation flow that turn a sample photo into a signed listing agreement.Locked
- 8. Selling staging as a service (photographers and agents)Price lists, packages and a one-page offer you can send clients.Locked
Stage your first photo free
Pair the playbook with the studio: one free sample, no card.