5. Listing copy templates

Fill-in descriptions for five common property types, plus headline and opening-line formulas.

Copy should be short, specific and honest. Replace every [BRACKET]. Delete any sentence that is not true of the property.

Headline formulas

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Listing Launch Playbook

The step-by-step system for launching a listing: shot lists, staging decisions by price point, disclosure wording, listing copy templates, a launch-week schedule and outreach scripts. Included free with every pack of 40 photos or more.

Unlock for $29

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